Why is Paula’s Choice Great Big Lashes discontinued?

why is paulas choice great big lashes discontinued

Discontinued? Unavailable on every shopping site known to US citizens?

How can this be? For four years my pendulum swung between mascara that made my eyes itch and water, and was clumpy and unattractive, and mascara that was around $20. This budget conscious beauty junkie does not want to pay $20 for mascara.

Then one day – after a four year search, Great Big Lashes. By Paula’s Choice.

I loved it. Nate loved it. My readers loved it. It was simplicity and confidence in a bottle.

I owned one bottle ever. It cost $9 and last 7 months. Now it’s gone.

After fishing the discarded bottle out of the trash (and it wasn’t even closed, the wand and bottle were in different places – gross), I realized I couldn’t really wear that, and rushed to Ulta to get the one mascara everyone has been raving about that I could possibly imagine filling my GBL shaped hole – Benefit They’re Real.

I was disappointed. There really was no difference. I could imagine one if I tried really hard, but that is nothing to pay an additional $14 for, and the definition is inferior to GBL.

You might be a beauty junkie if this image makes you tear up:


Or this:

or this

Or this:

or even this

No explanation. Not even a “this product has been discontinued.”

Now I will have to go back to buying and returning products, something I’ve done enough of for 6 people for 3 lifetimes I’m sure. I’ve even paid people to return products for me.

When I return the mascara, it will either be because they disappointed me, or I just can’t stomach the price tag.

I will have to return to reading hours of blogs by others to see what they recommend, to feel a lump of hope inside, to buy the mascara, only to apply it and think, “it just doesn’t look like Great Big Lashes.”

Or to get almost excited about a new and probably over-priced mascara, resigning myself to its over-priced-ness, calculating how many months it needs to last to justify its drag on my bank account, only to see the empty bottle of Great Big Lashes lying on my vanity, and feel sick to my stomach. Then I will throw it all back in the orange bag with the receipt and say, “I have to go back to the plaza tomorrow, Nate.”  And I’ll fall asleep dreaming about the money I’ll get back when I make the return, and maybe stay up late trolling all the world’s shopping sites for Great Big Lashes.


Maybe. But not much.

Monday Morning Makeup Inspiration: Peaches and Green

I immediately loved how the green eyeliner came together with the Melon Sonia Kashuk Lip Sheer.


Products used for this look:

Base/Primer: Paula’s Choice Resist Ultralight Super-antioxidant Serum

Eyes: Inglot Freedom Square in a seashell pink and a taupe, NYX retractable liner in green, Paula’s Choice Great Big Lashes

Foundation: Lancome Teint Miracle

Blush: Sonia Kashuk Glisten Bronzer/Blush Duo

Lips: Sonia Kashuk Sheer Melon

The Mascara Files: Choosing the Best Mascara, a review of Paula’s Choice Great Big Lashes, NYC Big and Bold, and Wet N Wild MegaLength

I was sitting down to write #2 and my Mascara Files series when I really got the urge to put them all together in one post. I just think it’s more helpful to see them right next to each other. So here is a simple breakdown with my take on their effect on my somewhat long but spacey lashes.

what is the best mascara volumizing lengthening paulas choice wet n wild nyc big and bold

My favorite by far is Paula’s Choices Great Big Lashes. Putting it on is one of those experiences you start looking forward to each morning – like my cup of Organo Gold coffee. It’s a pleasure to apply and separates the lashes, unlike the NYC Big and Bold, but it provides more length and volume than Wet N Wild MegaLength. However if you only want to pay $3 for a mascara and you want something that’s really easy to put on and to double-coat, then Wet N Wild is pretty good for $3.

I just prefer Paula’s Choice Great Big Lashes. While it is not waterproof, I’m not really sure I want to wear waterproof daily so that’s not a big deal to me. I might either fall back on WNW or get Anastasia Genius Lash coat for waterproof days (like my friend’s upcoming wedding).

The big loser for me was NYC Big and Bold.

More information:

Wet n Wild Megalength Ingredients:

Water/Eau, Glyceryl Stearate, Acrylates Copolymer, Paraffin, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Disteardimonium Hectorite, Polyvinyl Alcohol, Oleic Acid, Hydrolyzed Soy Protein, Xanthan Gum, Panthenol, Polyquaternium-10, Chlorphenesin, Propylene Carbonate, Trisodium EDTA, Simethicone, Methylisothiazolinone, Dipotassium Glycyrrhizate, Stearyl Glycyrrhetinate, Methylparaben, Disodium EDTA, Iron Oxides/CI 77491, CI 77492, CI 77499.

Price $3.00


NYC Big and Bold Ingredients: 

Water, Paraffin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, PVP, Cera Alba (Beeswax), Tribehenin, Propylene Glycol, Polysorbate 20, Stearic Acid, Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Sodium Hydroxide, Talc, Ascorbyl Glucoside, Calcium Aluminum Borosilicate, Gossypium Herbaceum (Cotton) Powder, Hydrolyzed Wool, Serica (Silk Powder), Retinyl Palmitate, HDI/Trimethylol Hexyllactone Crosspolymer, Acrylates/Carbamate Copolymer, Hydrogenated Vegetable Oil, Silica, Glycerin, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Ethylene/Methacrylate Copolymer, Collagen, Prunus Armeniaca (Apricot) Kernel Oil, Colloidal Gold, Saccharomyces/Platinum Ferment, Saccharomyces/Silver Ferment, Ceramide 2, Hydrolyzed Keratin, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Sulfate, Isopropyl Titanium Triisostearate, Phalaenopsis Lobbi Extract, Potassium Sorbate, Phenoxyethanol, Bambusa Arundinacea Leaf Extract, Sodium Benzoate, Tocopherol, Chlorphenesin, Sorbic Acid, May Contain (+/-):, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), D&C Black No. 2 (CI 77266), Mica

Price: $5.76, $4.50 at Drugstore.com

NYC Big and Bold

Paula’s Choice Great Big Lashes Ingredients: 

Water, Stearic Acid, Glyceryl Stearate, PEG-100 Stearate (thickeners), Ceresin, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax (wax-based thickeners), Cetyl Alcohol (conditioning agent), Propylparaben, Methylparaben, Phenoxyethanol (preservatives), PVP (film-forming agent), Beeswax (Cera Alba) (thickener), Black Iron Oxide, Red Iron Oxide (cosmetic coloring agents)

Price: $9.95 (currently $8.46)


Summer Makeup Series III – Soft n Smokey Fuschia

A soft smokey for special days, those who love dramatic looks or summer evening cocktails. The silver smokey eye with a touch of purple plays beautifully with the Fuschia Lip Sheer from the Sonia Kashuk lip sheer collection. I’m back to my versatile Sonia Kashuk Glisten duo (is there anything this blush color can’t be worn with?) blended with the Sonia Kashuk Undetectable Bronzer in Warm Tan. This looks says stunning and glamorous. Again the pop of fuschia on the lips pulls this looks towards a light-hearted cheeriness.

Check out all 3 looks in my Summer Makeup Series. 🙂 http://wearyourvitamins.com/category/summer-makeup-series-2013/


sonia kashuk lip sheer fuschia pop portfolio

sonia kashuk lip sheer fuschia pop portfolio paulas choice antioxidant serum

ssonia kashuk lip sheer fuschia pop portfolio paulas choice antioxidant serum

Summer Makeup Series I – Sunset and Melon

Look bright and cheery with this season-appropriate summer look. This first in my Summer Makeup Series really stands out with bright pops of color and the perfect Melon lip sheer from Sonia Kashuk. This palette says summer all the way!

sonia kashuk lip sheer melon paula's choice hydralight nyx stay matte pop beauty pop portfolio sonia kashuk glisten bronzer blush duo




To create:

Paula’s Choice Resist Ultralight Serum and Skin Balancing Hydralight Lotion as base. NYX Stay Matte not Flat foundation lightly all over, concentrating on center of face and blemished areas. NYX Stay Matte also over eyelids. Pop Beauty Pop Portfolio 3 colors as shown, palest as base, medium as center to outside of eye, and pink as outer corner/crease color. Sonia Kashuk Glisten Bronzer Blush Duo and Sonia Kashuk Lip Sheer in melon.

sunset-colors (1024x768)