Update: I went through my products and realize that I do not use products containing water. As freshnfabgirl pointed out below, water waters down the beneficial ingredients and bulks up the products unnecessarily, making it cost more per ounce. I personally use products containing cetearyl alcohol (not the same as alcohol), dimethicone, glycol or some other non-oily emollient as a base, but in the comments below it is pointed out that many use non-greasy oils very effectively to combat oily skin or acne. (I have not tried this, because using foundations with oil bases in the past has caused me to break out). The rest of my comments about hype and buzz words apply, I believe, quite aptly to our beauty industry.
I love how much I learn by writing in this blog – great stuff and thanks for the comments!!
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I think I’ve heard it all. I’m not sure what environmental, health, beauty, or fashion principle water violates but is the big industry news really water free skincare?
I did not subscribe to read the article because I don’t need to spend any money or get any more email, but has anyone else heard of this big “industry trend?”
This reminded me of something I’ve been thinking about ever since I read Paula Beguon’s book Don’t Go To the Cosmetics Counter without Me. The beauty industry constituents may have initially been frustrated by there being a new ingredient each month that people were up in arms about, but now they capitalize on it. Every time someone says, “parabens cause cancer!”, “Petroleum products suffocate your skin!”, “Phenoxyethanol is not a safe alternative to parabens,” it gives them another opportunity to come out with a whole line of products and declare them free of whatever the latest concern is.
Beauty hype is about the latest “miracle” ingredient, and the latest criminal ingredient.
Websites like goodguide.com, http://www.ewg.org/skindeep/, cosmeticscop.com can really help you cut through the hype and make informed decisions when buying products, as well as save money! While you might not agree with every conclusion on these websites, it will at least give you what I think is a more balanced informed perspective than the latest marketing. All three websites have LOADS of research behind what they’re saying, and they are not coming from the perspective either of drug of chemical companies, or of the beauty industry itself. (Disclaimer: cosmeticscop.com, aka paulachoice.com, began to make their own products after years of researching other products and their ingredients).
I love natural products. Chemical fragrances have always irritated me, both my skin and respiratory system, while essential oils smell heavenly to me. Plant extracts containing vitamins and antioxidants can be elixirs for our skin. But doing your research on all ingredients, including natural, will help you avoid buying expensive products loaded with natural ingredients that are not formulated intelligently to really solve any problems for you. Formulating a beautiful product is a blend of art and science, and so many companies out there just throw together any blend of natural ingredients, ride the waves of the current trend, and make a lot of money off of consumers who trust the word natural far more than they understand it. Natural products can be formulated with as much carelessness as synthetic products (though you almost never see products formulated entirely one way or another).
Best of luck in your search for the perfect facewash, perfect hydrator, perfect skin balancer, perfect foundation, perfect routine! The science and art behind this industry intrigues me, and the more I learn the more I learn that there is more to learn. Be careful what you put on your skin and don’t get your education from ads!